🎯 Meet Our Crypto Personas:

⚖️ ICP Showdown: Who Do We Bet On?

💡 Key Insights We Can't Ignore:

• INR Deposits/Withdrawals: We're the only crypto company offering this, thanks to wallet-to-wallet transfer magic.
• UI that Clicks: Simple KYC and an intuitive interface keep both rookies and pros engaged.
• Product Focus: Coins and Futures are our growth engines; Coinsets are the soft entry point.
• Brand Power: Partnerships with Economic Times, Moneycontrol, and Forbes India boost credibility.
• Influencer Impact: Pro traders are drawn to us through the founder's reputation, Y-Combinator backing, and influencer promotions.

Mudrex aims to make crypto investing as easy as ordering a cup of chai. Our vision is to simplify crypto for everyone—from curious beginners to seasoned pros—through intuitive tools, secure platforms, and unmatched variety.

💡 Core Value Proposition: The Mudrex Magic

• Simplified Experience: A beginner-friendly UI that demystifies crypto.
• Unmatched Variety: Over 650 coins and 350+ trading pairs—more than any Indian competitor.
• Safe & Compliant: FIU-registered with insured funds, ensuring user trust.
• Convenient Transactions: First in India to offer INR deposits, withdrawals, and wallet-to-wallet crypto transfers.

🛠️ What Does Mudrex Solve?

• Apprehension & Complexity: Simplifies crypto investing with Coinsets and curated themes.
• Transaction Delays: Solves withdrawal/deposit delays with seamless UPI integration.
• Limited Choices: Provides the most diverse selection of assets in India.
• Trust Deficit: Partners with Economic Times, Moneycontrol, and Forbes India for credibility.

Mudrex isn’t just a platform; it’s a passport to India’s crypto future.

🕵️ Competitor Analysis: Mudrex vs. The Crypto Giants

🧮 Market Sizing – The Big Picture

🏔️ TAM, SAM & SOM Calculation for Mudrex

Explanation:

• TAM: Mudrex’s addressable market is 10% of the global crypto market.
• SAM: Focused on the Indian retail crypto segment (40% of TAM).
• SOM: The share Mudrex can realistically capture (5% of SAM).

🧠 Key Insights for Market Understanding:

• The Indian crypto market is largely retail-driven, with growing interest in Futures trading.
• Mudrex’s INR deposit/withdrawal feature and wide coin availability provide a unique edge.
• Competitors like CoinSwitch rely heavily on simplicity, while CoinDCX leads with product variety.
• Zebpay’s long-standing reputation highlights the importance of trust in branding.

As Mudrex is in its early scaling stage, we’ll focus on high-impact, cost-efficient acquisition channels:

🔑 Insights:

• Affiliate Program/ Influencer Marketing: Leverage affiliates-Crypto Gurus & Traders who stream who share their personalized links or promo codes, driving organic, trustworthy engagement. This can be done as User Generated Content
• SEO and Content Loops: Develop content around crypto education, investment guides, and myth-busting. Product content loop where users can share and showcase their profitable trades with their referral codes.
• Programmatic Ads: Use algorithmic ad placement for efficient reach across diverse audiences.
• Organic Growth: Continue content marketing on crypto trends.
• Paid Ads: As crypto industry is restricted having Google or Meta ads, we can't use paid ads via that. Hence Programmatic ads work best.
• Referral Program: Reward referrals with USDT cashback to encourage word-of-mouth growth.
• Product Integration: Collaboration with trading platforms like TradingView to embed Mudrex services natively.

Content loops are our secret sauce for organic growth, turning every user into a promoter. Here’s how we’ll do it:

🎯 Content Loop 1: Profit Sharing – Social Flex

Trigger: A trader makes a profit on Mudrex.
Action: They receive a prompt to share their profit details (profit %, amount) as a social media post.
Mechanism: The image includes:

• Profit details (e.g., "$15,000 profit this week!")
• A QR code to download Mudrex
• Their unique referral code Impact: Friends see real-world success, get curious, and download the app.

🔄 Content Loop 2: Trade Battle – Bragging Rights

Trigger: Traders hit milestones like the 'Top 5 Futures Traders' for the day.
Action: Mudrex generates a shareable badge showing their rank and success. Mechanism:

• "I ranked #3 in today's Futures Battle!"
• QR code & referral code embedded Impact: It sparks competitiveness and community engagement.

Given the restrictions on Google and Meta ads for crypto platforms, Mudrex leverages Programmatic Ads to reach its audience efficiently. Here’s our step-by-step approach:

🎯 Ad Channel Breakdown:

📊 CAC:LTV Calculation (in USD):

Assumptions:

• CAC (Customer Acquisition Cost) = $50 (ad spend, content creation, and tools per acquired user)
• ARPU (Average Revenue Per User) = $25/month
• Average User Lifespan = 24 months

Calculation:

• LTV (Lifetime Value) = ARPU × User Lifespan = $25 × 24 = $600
• CAC:LTV Ratio = CAC / LTV = $50 / $600 = 1:12

Interpretation:

• A ratio of 1:12 indicates a high return on ad spend, validating the use of programmatic ads.

🧠 Key Insights:

• Mudrex Advantage: INR deposits/withdrawals & wallet-to-wallet transfers.
• Creative Focus: Use real-time crypto trends for engaging ads.
• Performance Metrics: CTR, CAC:LTV ratio, and conversion rates.

🧩 Partner Segments

1. 👨‍🏫 Crypto Gurus
   Crypto influencers like Pushpendra and Kashif Raza lead this segment. They:
2. • Promote Mudrex through their social platforms like X (Twitter) and YouTube.
   • Participate in Mudrex-sponsored events, providing educational content and market insights.
   • Leverage their referral links and promo codes to onboard their engaged followers.
3. 💼 Fund Managers
   Fund managers with crypto-savvy clients play a key role by:
4. • Recommending Mudrex as a trusted investment platform.
   • Using personalized referral links or promo codes for their client network.
   • Sharing portfolio performance and insights through presentations and webinars.
5. 🎥 YouTube Streamers & Racers
   YouTube streamers who conduct live trading sessions use Mudrex as their go-to platform. They:
6. • Stream live trades and showcase their profit margins to build credibility.
   • Share their referral links directly with subscribers via video descriptions and pinned comments.
   • Offer exclusive promo codes during live Q&A sessions to drive engagement.

🚀 Why This Program Works

• Authenticity: Real users share real experiences, making the content more relatable.
• UGC-Driven: Every trade, profit screenshot, or shared experience acts as organic marketing.
• Multi-Platform Reach: Content is spread across YouTube, X, Telegram, and event collaborations.